Hogil Pharmaceuticals/A•200 - The mere mention of lice often sends people into an itching frenzy. Those who fall prey to head lice want to eliminate it as quickly as possible, but they don’t always know where to turn. That’s why Maximum Exposure PR launched a public relations program to gain name brand recognition for the A•200 Family of Lice Treatment Products.

This media relations campaign targets general consumer magazines and newspapers, parenting publications, beauty salons, as well as pharmacist and school nurse trade publications. Follow-up educational information regarding the life cycle and myths of lice infestation will be rolled out in the coming months.